Homo consumens

In this project i talk about consumerism.

Consumerism is a phenomenon that involves us every day. The serious mistake for me is to underestimate this phenomenon, to think that consumerism is only in “big excesses”. Consumerism also involves us in small shopping and in the small receipt, we are inserted in a logic of consumption since we were born. This leads us to be “imprisoned” in everyday purchases even if they seem small and insignificant. We are overwhelmed by receipts, we are becoming receipts, we are disappearing under the receipts.